Offer: 2-tier membership
$7: Zugang zu allen Inhalten + bi-weekly Training in der FB Gruppe mit Hot-Seat + weekly Co-Working
$47: zusätzlich weekly Strategie Sessions (Zoom) mit 15 Minuten 1:1, weekly Copy Feedback + Content Analyze + ChatGPT Kurs (how to create authentic content).
In planung: $777 flagship course (Thema noch offen)
Funnel:
Einstieg 1: Freebie -> Upsell zur $7 membership über emails und auf der Dankeseite -> Upsell 48h offer zur $47 membership über emails
Einstieg 2: FB-Ads (oder dann halt Shorts Ads) zur $7 membership -> Upsell zur $7 membership über emails und auf der Dankeseite -> Upsell 48h offer zur $47 membership über emails
Ansonsten verkaufe ich organisch - Instagram Kanal startet von 0, da jetzt auf Englisch.
Launch:
9.11. Über 7 Tage
Das würde ich gern machen:
Ads über Shorts (und Reels)
Ich würde gern meine membership (den $7 Zugang) über Ads in Shorts und auch Reels bewerben.
Es macht bestimmt Sinn, hier ein Set von 5-7 Shorts (und Reels) aufzunehmen und diese dann zu testen.
Macht sowas Sinn? Kann man über Ads in Shorts eine Mini-Membership verkaufen?
Long-Form Video
Ich plane ein Long-Form Video pro Woche
Shorts
Ich plane 3 Shorts pro Woche, die ich auch als Reels verwenden kann
Könnt ihr mich bei den Shorts unterstützen?
Kann man über Short-Ads eine $7 membership verkaufen?
Wichtige Informationen
Transformation:
Meaningful: Coaches, Course Creators, Digital Product Sellers, learn to craft the right nurture content to have a ready-to-buy audience when you launch or are looking for new clients and have the conversion script to convert them then.
Significant: Go from posting to building micro funnels with each piece of content you put out there. All your pieces of content work with each other towards sparking a connection with people, nurture and ultimate turn them to clients than raving fans
Attainable: Learn to use fewer but more strategic pieces of content crafted with the right angle and structure in the right format instead of planking the time-consuming volume game
Impactful: Your content pieces compound over time into an increasingly big land loyal not only to follower but client base and consistent sales"
The Mission Statement
"Stop wasting countless hours of your life aimless posting. Instead, craft every piece of content with precision.
Learn how to use the right format, structure, and angle to make every piece count and become part of a micro content funnel that seamlessly connects, nurtures, and builds up your coaching and course client base over time."
Membership: The Micro Content Funnel Method - $7
Modul 01: Introduction to Micro Content Funnels
- Introduction to the Micro Content Funnel Method
- The Micro Content Funnel Method Phases
- What most people do vs. what this is
- Micro Content Funnel Examples
- Limitations, fit into overall business strategy
- The Micro Content Funnel Dictionary"
"The Micro Content Funnel Method
Modul 02: Micro Content Funnel Basics"
Understanding The Micro Content Funnel Method
Micro Content Funnel Examples
Limitations And How TMCFM Fit Into Overall Business Strategy
The Micro Content Funnel Dictionary"
"The Micro Content Funnel Method
Module 3: Foundations
How to find your niche?
Pre-Work Ideal Client
Unleash Your Avatar: A Rapid Q&A
Your Ideal Client's Story
Ideal Client Template
Create Your Client's Transformation
Write Your Own Hero Story
Develop Your Brand Voice
Module 4: From Offer To Content Creation
Understanding the pain points your offer solves
The emotional after-state
Reverse-Engineer your clients journey
Reserve content crafting: from offer to ideal client reality"
Module 5: The Content Pre-School
Introduction To The Content Pre-School
Is it worth being visible everywhere?
Why you NEVER should focus on longform-content
What is Engagement on Social Media?
How to train your audience
The Engagement Sandwich
Mastering Platform Dynamics for Maximum Impact
Instagram Essentials
Facebook Groups Essentials
Email Marketing Essentials"
Module 6: Create Your Laser Sharp Content Strategy
- Introduction To Your Lazer Sharp Content Strategy
- Defining Content Pillars
- The Need for Content Pillars
- The Anatomy of a Content Pillar
- Benefits of Adopting Content Pillars
- Creating Your Own Content Pillars
- Integrating Content Pillars into the Micro Content Funnel Method
- Choosing The Right Content Formats For Your Target Audience
- Conclusion & Recap"
"The Micro Content Funnel Method
Module 7: Social Copywriting
Introduction to Social Copywriting
Copywriting Frameworks
Social Copywriting Blueprint"
"The Micro Content Funnel Method
Module 8: Build & Grow Your Audience
High-Quality Content Sharing
Networking & Community Building
Organic List Building
Fast-Track Growth with Evelyn Weiss: Mastering Lead Magnets & FB Ads
Module 9: 90-Day Community Accelerator
Lesson Workbook
Distinguish Between a Follower and a Community Member
Implement the 3Rs in Your Engagement Strategy
Develop 'Ready-to-Buy' Content
Execute Strategic CTAs
Fine-Tune Through Feedback
90-Day Posting Schedule
Mastering Copywriting Formulas for Social Media Content
The Hashtag Playbook: Unleash the Power of Strategic Hashtags
Tool-Tip: Keywords Everywhere"
Module 10: Micro Content Funnel Templates
MCF for 1:1 Coaching Sessions
MCF for Freebie, Tripwire & SLO
MCF for Memberships
MCF for Coaching Programs and Online Courses
MCF for Lauches"
"The Micro Content Funnel Method
BONUS: Social Media Template Pack
Upgrade Membership: The Pro Plan - $47
Module 1: Analyzing & Optimizing
- Why KPI Tracking is a Game-Changer
- Instagram KPIs: The Metrics That Matter
- Facebook KPIs: Measuring Group Success
- Email KPIs: Know Your Audience’s Behavior
- Content Reporting vs. Funnel Reporting
- Review Template
- Re-Engineering Your Content with KPIs
BONUS: Unlocking ChatGPT: The Ultimate Content Creation Hack" "- Priming ChatGPT
- Re-Visit Your Own Hero Story with ChatGPT
- Re-Visiting Your Ideal Client with ChatGPT
- Creating Your Content Strategy with ChatGPT
- Creating Your Posting Schedule with ChatGPT
- Analyzing and Optimizing Your Content with ChatGPT
"
Weekly Strategy Session" "Weekly Strategy Session with 1:1 Coaching for each member
Answering questions on strategy and next steps"
"The Pro Plan (membership upgrade)
Copy Feedback" Members can submit their social copy or email copy to get personalized feedback
Understand 'Now':
Main Challenges:
Content Overwhelm: Coaches and course creators often struggle with producing high-quality content consistently.
Lack of Strategy: Many are posting content but don't know how to strategically align it with their business goals.
Engagement and Conversion: Getting likes and shares but not translating that into actual business leads or sales.
Impact on Personal or Professional Lives:
Time Drain: These challenges eat into the time that could be better spent on improving their services, products, or enjoying personal life.
Revenue Loss: Poorly optimized content leads to fewer clients, affecting their bottom line.
Mental Strain: The pressure to consistently produce content can contribute to stress and even burnout.
Strategies Used:
Random Posting: Sporadic, unplanned posts based on trending topics but with no clear strategy.
Chasing Vanity Metrics: Focusing on likes, shares, and followers but neglecting conversion metrics.
Outsourcing without Direction: Hiring freelancers to generate content without providing a coherent content strategy.
Why They Might Have Failed:
Lack of Expertise: They don't know what they don't know, missing out on proven strategies like content funnels.
Misalignment: Their efforts are not aligned with their business objectives or target audience needs.
Limitations or Barriers:
Time Constraints: Many feel they don't have enough time to develop a detailed strategy or to implement it.
Limited Knowledge: Many aren't aware of the tools and templates that can simplify content creation and strategy.
Recurring Patterns:
Inconsistency: Posting a lot for a week and then disappearing for a month.
Shiny Object Syndrome: Jumping from one strategy to another without giving any of them a fair trial, leading to a loop of frustration.
Define 'Next or After':
"Ideal Future:
Streamlined Content Strategy: Your potential clients likely dream of a well-oiled content machine that works seamlessly with their business goals.
Engaged & Growing Audience: They want not just followers, but a community of engaged clients and customers.
Specific Goals/Objectives:
Increased Conversions: They aim to see every piece of content contributing to their sales funnel in a measurable way.
Time Efficiency: Automating or simplifying the content process so they can focus on other core business activities.
Benefits to Personal or Professional Lives:
Work-Life Balance: Streamlining their content process can give them more time to focus on personal development or leisure activities.
Financial Growth: A more efficient and effective strategy can lead to increased revenue, providing financial security.
Skills, Knowledge, or Behaviors Needed:
Strategic Thinking: To plan and implement a content strategy that aligns with their business objectives.
Data Analysis: The ability to analyze metrics to understand what’s working and what needs adjustment.
Consistency: Developing a routine for content creation and engagement.
Alignment with Core Values and Long-Term Vision:
Authenticity: Your methods teach them to connect with their audience in an authentic manner, which is often a core value for coaches and entrepreneurs.
Sustainable Growth: Your programs align with a long-term vision of building a sustainable, profitable business rather than quick, unstable growth."
Finding My Voice:
"What experience, revelation, or event inspired you to become a coach or course creator?
My pivot to coaching was sparked by years of solving content challenges for international brands. I'm driven to help others build sustainable, authentic businesses that make content work for them, not against them.
What core values have consistently motivated your decisions and actions throughout your life?
Freedom, Impact, Flexibility
If you were to describe your dream coach, course, or content creator identity in three words, what would they be and why?
""Guided Strategist"" (Clear Path), Insightful Mentor (Personalized Feedback), Committed Ally (Long-Term Commitment)
How would you like your clients/students to describe you after working with you?
""Crystal-Clear Guide"": They came in fuzzy on details and walked away with total clarity, knowing exactly what steps to take next.
""Solid Strategist"": No fluff, just a robust, actionable plan that works. Period.
""Mindset Shifter"": They entered with an intuitive approach and left with a strategic mindset, armed to succeed.
""Success Enabler"": Not just theory, but real-world applications that led to their success.
What story or message do you want your personal brand to convey?
Transform aimless posting into a strategic asset. With a proven track record in copywriting and a focus on results, I empower you to stop the content chaos. Together, we shift from intuition to strategy, unlocking the power of strategic content to not just attract but convert your audience. This isn't just another coaching program; it's your roadmap to freedom, impact, and long-term success.
What brands or public figures inspire your personal brand and why?
Marie Forleo: Adopt her ""Everything is Figureoutable"" philosophy to promote a can-do, problem-solving attitude in your content and courses.
Evelyn Weiss: Leverage her strategic thinking to elevate your brand's methodology, particularly in the Micro Content Funnel Method. You want to be seen as the go-to strategist in content creation.
Alex Hormozi: Integrate his fiery approach to sales, making it clear that your methods not only build engagement but effectively convert, turning audience into loyal customers.
"My Positioning:
"What unique perspective or experience do you bring to your field?
With over 15 years of deep-rooted experience in the digital space, I've worked with 100+ esteemed brands and empowered 600+ coaches and course creators to unlock their full potential. My own entrepreneurial journey has been a roller coaster of highs and lows—from pursuing the allure of high-ticket coaching to confronting burnout, I've navigated it all. This rich tapestry of experiences has gifted me a profound understanding of both the pitfalls to avoid and the strategies that genuinely work. My brand stands as a beacon of authentic, value-driven expertise for those seeking a proven, real-world path to online business success. 💪🌟🔄
What stance do you take in your field that sets you apart from others?
My unique stance in the field emphasizes that while intuition has its place, strategic action is non-negotiable for business success. It's not always about personal preferences; it's about doing what's necessary for long-term wins. I champion the principles of value over volume, quality over quantity, and well-being over mere visibility. In essence, I'm the go-to guide for entrepreneurs who are serious about marrying strategic foresight with genuine value to achieve lasting success. 💎🎯🌱
What specific challenges or pain points can you solve better than anyone else?
I've got a killer combo: years of hands-on experience in content and copywriting, and a proven track record of tackling challenges related to sales, funnel strategy, and client engagement. You can help your clients:
Transform their chaotic content efforts into streamlined micro content funnels, which seamlessly nurture and convert their target audience.
Take the guesswork out of content strategy by guiding them to define their content pillars, align them with their goals, and execute with laser-focus.
Solve the ""selling without selling"" conundrum. I offer unique methods that make sales feel like a natural, unforced part of the content journey rather than a hard pitch.
I equip them with the mindset and daily habits they need to be consistently productive, even when dealing with focus issues like ADHD or burnout.
In short, I offer a complete, holistic approach to content-driven sales, combining strategy, and action plans like no one else. 🎯🔥💡
How do you want your approach to be different from mainstream or conventional methods in your field?
While most focus on the hustle and hard-sell, I bring you authentic engagement. I offer dynamic, tailored content strategies, not cookie-cutter plans. I've flipped the script on sales funnels with my micro-content approach—efficient and impactful. In short, I make content strategic yet soulful, make selling feel authentic, and put well-being at the heart of success. 🌟🛠🎯
In what way do you challenge the status quo in your field?
I challenge the status quo by dismantling the idea that more is always better—more content, more hustle, more hard selling. My methods are all about being impactful and strategic with less. It's not just about posting; it's about posting with a purpose, aligned to a funnel that nurtures relationships over time. I also weave well-being into the business equation, flipping the script that success has to come at the expense of health. 💡🌿🎯"
School of Thought: "What guiding principles or philosophy will underpin my coaching/teaching methods?
My guiding principles are rooted in three key areas: Flexibility, Impactfulness, and Freedom. I believe in offering adaptable solutions that resonate with individual needs, not one-size-fits-all approaches. Impactfulness is key; every piece of content should serve a strategic purpose. Lastly, the freedom to express one's authentic voice is paramount. Add to that a foundational layer of well-being, and you have a method designed not just for business success but holistic life success. 🎯🌱🔥
If you were to create a unique coaching or course model or method, what key components would it have?
Strategic Flexibility: Customizable templates and frameworks that adapt to the individual needs of your clients. 🛠️
Impactful Content: A strong focus on creating content that resonates and converts, driving both engagement and sales. 🎯
Freedom in Authenticity: Courses and coaching sessions that empower clients to find and use their authentic voice in their content. 🗣️
Holistic Well-Being: A module dedicated to mindset and well-being, ensuring clients don't burn out while building their business. 🌱
Long-Term Commitment: Follow-up sessions or community engagement activities to ensure lasting success and continuous learning. 🔄
Personalized Feedback: Real-time adjustments and recommendations based on individual performance and needs. 👏
Action-Oriented Learning: Quick wins and actionable steps that clients can implement immediately for tangible results. 🚀
How will your background, experience, or personal growth journey inform your coaching methods?
I've been in the online market since 2008 and have had the privilege to work with over 100 brands and 600+ coaches and course creators. My extensive experience allows me to guide my clients with a unique blend of authenticity and experiential wisdom. I've navigated the highs and lows of the coaching industry, pivoted my business model multiple times, and even battled burnout. I've done the deep mindset work and value-driven strategizing that goes beyond just tactics. All these experiences shape my coaching methods, giving me the depth and practicality to guide my clients toward transformative business success. 🌟
What existing methods or schools of thought resonate with you, and how might you build upon or diverge from them?
The methods that resonate with me most are rooted in value-based content creation and strategic funnels. Think Marie Forleo's ""Everything is Figureoutable"" mindset, Evelyn Weiss's strategic prowess, and Alex Hormozi's fiery sales approach. These methods form the base of my coaching, but where I diverge is my emphasis on not just what you want, but what you need to succeed. I prioritize value over volume and quality over quantity, with a strong emphasis on well-being alongside business growth. In essence, I marry intuition with strategy, creating a robust, authentic approach to content creation and sales. 🎯
What's one concept, technique, or idea that you would like your name to be synonymous with?
I want my name to be synonymous with ""Strategic Micro Content Funnels."" This encapsulates my expertise in strategic content creation, copywriting, and funnel strategies, offering a complete, laser-focused solution for coaches and content creators. 🎯
"
Desired Impact:
"What transformation do you want to see in your clients/students after they work with you?
After working with me, I want my clients to go from feeling overwhelmed and scattered in their content creation to having a rock-solid, strategic approach. They'll master the art of strategic content creation, enabling this to effortlessly sell through content without it feeling ""salesy."" They'll be equipped with daily habits and productivity hacks that make them more efficient, all while maintaining well-being. Bottom line: They'll find freedom, make a meaningful impact, and scale their business, feeling more like themselves than ever. 🚀
How do you want your work to contribute to your field or society at large?
I want my work to revolutionize the way coaches and course creators approach content and sales. By mastering strategic content and micro funnels, my clients can focus on what really matters: transforming lives and making a lasting impact. I aim to make these powerful techniques accessible and actionable for everyone, breaking down the barriers to entrepreneurship. This isn't just about business growth; it's about empowering individuals to create value, build communities, and ultimately, contribute to a better, more enlightened society. 💡🌍
What do you want to be remembered for as a coach or course creator?
I want to be remembered as the go-to expert who made strategic content and micro content funnel creation approachable and effective for coaches and course creators. I aim to leave a legacy where my methods become the gold standard for authentic, impactful online entrepreneurship. More than that, I want to be the catalyst that empowered people to find their voice, monetize their passion, and make a meaningful impact in their communities and the world at large. 🌟📈
How will you measure the success or impact of your work?
I'll measure the success of my work through both quantitative and qualitative metrics. On the numbers side, I'll look at membership growth, course completion rates, and customer lifetime value. Equally important will be the success stories and testimonials from my members who've seen genuine transformations in their businesses. Lastly, I'll consider the ripple effect—how my teachings help not just individual businesses, but also contribute to a broader community and societal impact. 💥📊
What legacy do you wish to leave through your coaching or courses?
My methods are designed to become the ultimate frameworks for authentic content creation and effective selling through content. They are meticulously crafted to serve a broad spectrum of online business owners, from those who are just setting sail in the digital marketplace to seasoned entrepreneurs who've navigated its waters for years."
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